African Talent for the World
African football is alive with talent. It has given the world icons and stars. It is producing a wealth of undiscovered, budding amateur, club and professional players. Progressive, forward-thinking coaches, clubs, management and owners know this. African football is maturing, international interest is rising, the talent is here, Prime Sports Management is at the heart of it.

Prime Sports Management has South African and African roots with global connections. It is a financial, talent and management agency directly involved from grassroots football and community development to South African, African and international professional football recruitment, talent scouting, events, transfers, placements and finances.

Project Playground

Our Team
Prime Sports Management (PSM) is owned and passionately driven by Gregory Brophy, Waheed Adam, Ray Pienaar and John Lloyd of South Africa as well as Daniel Brophy of England and Mikael Engdahl of Sweden. The team has more than thirty years of deep and wide experience in football, international business, marketing, sponsorship, advertising, endorsement, and brand and talent management.

PSM is a division of the well established, 30-year-old, Prime Group of Companies, based in Cape Town, South Africa and Canterbury, England. The group includes property holding, restoration and redecoration, financial and pension fund advisory services, mobile telephony, messaging, online and technology companies.

PSM operates independently, but is significantly complemented by the skills, resources and capabilities of the Prime Group business team. Umberto Gandini, CEO of AS Roma, adds further expertise as a consultant to PSM.

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Our Partners
Football-Asset-ManagementVoquesbrandstormcarl fhager

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