Prime Sports Management has South African and African roots with global connections. It is a financial, talent and management agency directly involved from grassroots football and community development to South African, African and international professional football recruitment, talent scouting, events, transfers, placements and finances.
PSM is a division of the well established, 30-year-old, Prime Group of Companies, based in Cape Town, South Africa and Canterbury, England. The group includes property holding, restoration and redecoration, financial and pension fund advisory services, mobile telephony, messaging, online and technology companies.
PSM operates independently, but is significantly complemented by the skills, resources and capabilities of the Prime Group business team. Umberto Gandini, CEO of AS Roma, adds further expertise as a consultant to PSM.